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In the early years of AOL the company introduced many innovative online interactive titles and games, including: This coincided with growth in pay-based online services, like Prodigy, Compu Serve, and GEnie.
1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from Stormfront Studios; which was one of the first Multiplayer Online Role Playing Games to depict the adventure with graphics instead of text.
This is commonly referred to as the "Eternal September", as Usenet's cycle of new users was previously dominated by smaller numbers of college and university freshmen gaining access in September and taking a few weeks to acclimate.
This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners.
In May 1988, Quantum and Apple launched Apple Link Personal Edition for Apple II and Macintosh computers.
In August 1988, Quantum launched PC Link, a service for IBM-compatible PCs developed in a joint venture with the Tandy Corporation.
Kimsey was brought in by his West Point friend Frank Caufield, an investor in the company.
Over the next several years, AOL launched services with the National Education Association, the American Federation of Teachers, National Geographic, the Smithsonian Institution, the Library of Congress, Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN Newsroom), NPR, The Princeton Review, Stanley Kaplan, Barron's, Highlights for Kids, the U. Department of Education, and many other education providers.
Kimsey soon began to groom Case to take over the role of CEO, which he did when Kimsey retired in 1991.